Terms of Service


Last update: Sept 2025

These General terms of service are entered into between Simple Content APS, a legal entity existing under the laws of Denmark, with headquarters at Store Kongensgade 40H, 1264 Copenhagen, Denmark, registered under the number 44488876, and the person or legal entity subscribing to a plan on the Simple Content platform available at www.mysimplecontent.com (the Client or User) (together, the Parties).

By subscribing to a plan (free trial included) and using the Platform, the Client agrees to the General Terms of Service.

1. Definitions

Confidential Information means all information of a commercial, financial or technical nature relating to a Party, regardless of the medium, communicated or collected during the performance of the General Terms of Service.

General Terms of Service means the present document and its appendices, if any. Sales Page means the Sales page generated by the Platform through which the Client can sell its own digital products.

Platform means the Simple Content’s proprietary software available at www.mysimplecontent.com. It includes all third-party components incorporated to, or provided with, the Platform.

Plan means any specific package of Services selected by the Client, as described on Simple Content’s website or in the applicable commercial document provided by Simple Content, which sets out the scope, features, usage limits, pricing, and other relevant terms governing the Client’s access to and use of the Platform and the Services.

Services means Simple Content’s services i.e. providing access to the Platform and hosting of the Sales Page during the Subscription.

Client’s Data means the data, image, text, graphics, designs, illustrations, photographs, audio, videos, music and any and all materials, content, and information of any kind whatsoever created, produced by Client, and uploaded to the Platform.

Subscription means the purchase of a Plan by the Client.

Subscription Period means the term during which Simple Content provides the Services to Client, as defined during in the Plan at the date of Subscription.

2. Contractual documents

The General Terms of Service shall apply to any Subscription by the Client, confirmed in writing (whether online or not). The General Terms of Service covers the entirety of the agreement of the Parties. Previous agreements reached by and between the Parties on services similar to the Services shall be voided and replaced by the General Terms of Service upon its entry into force. Respective documentation issued by either Party, including terms and conditions of purchase of the Client that are not included in – or expressly referenced by – the General Terms of Service and shall not apply to the relationship between the Parties.

3. Price and payment

Subscription process. Any Subscription by the Client confirmed in writing by Simple Content, amounts to a firm and final order. Any modification or cancellation must be expressly accepted by Simple Content

Price. The price of the Services is determined in the Plan as published on Simple Content’s website on the date of the Subscription. Prices can be in multiple currencies (mostly EUR or USD) and exclusive of taxes. An invoice will be issued each month.

Price modification. Simple Content may modify its pricing at any time, without impacting the price applicable for the ongoing Subscription Period. The Client will be informed of the new price and its effective date with reasonable prior notice before the start of the next Subscription Period. Unless the Client terminates the Subscription in accordance with the termination provisions, continued use of the Services after the effective date of the new pricing constitutes acceptance of the revised price. The amount of any direct debits will be adjusted accordingly from the effective date of the new pricing.

Payment Terms. The Client agrees to pay the price associated with the selected Plan. All fees are billed in advance and payable by automatic monthly debit on the payment method provided by the Client. The first payment will be debited on the date of the Subscription, and subsequent payments will be debited on the same day of each following month. The Client is responsible for ensuring that valid and up-to-date payment information is always maintained. In case of payment failure, Simple Content may suspend access to the Services until payment is successfully received.

Late payment. In the event of late payment by the Client of an invoice issued by Simple Content, in addition to all other remedies that may be available to Simple Content, late payment penalties calculated on the basis of three (3) times the legal interest rate, will be payable by the Client, without the need for a reminder, on the day following the applicable payment date. In the event of a payment delay of more than fifteen (15) days, Simple Content reserves the right to stop or discontinue the Services without notice and shall not be held liable for any consequences resulting from the exercise of such right, nor for any indemnification. The Terms of Service may also be terminated by Simple Content, as detailed in the “Termination” section, due to breach of contractual obligations by the Client. Any pending invoices will remain due.

4. Platform license

Any reference to “Client” in this section includes any third party under Client’s control or any third party authorized by Client to access or use the Platform and Services.

Grant of Rights. Simple Content grants Client a non-exclusive, non-transferable and revocable license for the Subscription duration, to access and use the Platform. The grant of the license is conditioned upon Client’s ongoing compliance with its obligations under the General Terms of Service.

Access. The Client is required to choose a password and username to access the Platform. Clients shall keep all usernames and passwords strictly confidential, and is solely responsible for any liability or damage resulting from its or any third party’s failure to maintain confidentiality of such information.

Compliance with documentation. The Client shall always comply with the online help documentation of the Platform from the customer support team when using the Platform. Simple Content will not be liable in case of issues in using the Platform to the extent it is attributable to actions or omissions of the Client despite written instruction provided (or otherwise made available) by Simple Content to the Client. Client is also solely responsible and liable for all activities on the Platform originating from third parties authorized by Client to use and access the Platform. If Client believes unauthorized activity has taken place on its account, Client shall immediately notify Simple Content of any such unauthorized activity.

Restrictions of use. Client shall not, and shall use reasonable efforts to ensure that other parties do not:

  1. use the Platform for any use other than for its own purposes;
  2. reproduce or distribute, in whole or in part, the Platform;
  3. modify, translate, reverse engineer, decompile, disassemble the Platform, or otherwise attempt to defeat, avoid, bypass, remove, deactivate or otherwise circumvent any protection mechanisms in the Platform or components thereof, including any such mechanism used to restrict or control the functionality of the Platform, or to derive the source code or the underlying ideas, algorithms, structure or organization from the Platform or any components thereof;
  4. distribute, rent, loan, lease, transfer, or grant any rights in the Platform or modifications thereof in any form to any person except to the extent expressly permitted under this General Terms of Service or with the prior written consent of Simple Content;
  5. file any patent or other applications for intellectual property protection with respect to the Platform.

Auditing and Reporting. Simple Content may, from time to time, at its own discretion, audit Client’s usage of the Platform. Upon Simple Content’s request, Client agrees to provide all the reasonably necessary information for Simple Content to determine its use of the Platform and its compliance with the terms and conditions of the General Terms of Service.

Evolution. Client agrees that Simple Content may, at its own discretion, develop and/or evolve the Platform, including by adding or adjusting functionalities without incurring significant obligations or restrictions for Client.

5. Client’s obligations

Any reference to “Client” in this section includes any third party under Client’s control or any third party authorized by Client to access or use the Platform and Services.

Client’s Data. All Client’s Data shall comply with the General Terms of Service and all applicable laws and regulations. Client warrants and represents that Client’s Data do not:

  • contain content which is illegal, obscene, defamatory, which discriminates on the grounds of race, religion, gender, sexuality or otherwise, which depicts violence or sexual force, or which is abusive, threatening, obscene, misleading, untrue, inaccurate or offensive;
  • give any false or misleading information about Client or any legal or natural person;
  • infringe or misappropriate any third party’s rights nor any applicable laws ;
  • contain any information or commentary about a natural person, or personal data, without that person’s permission;
  • contain sensitive personal data such as health-related data, political or religious opinions, sexual preferences, etc.

The Client alone is responsible for the accuracy, quality, integrity, reliability, suitability and intellectual property rights of and in all Client’s Data. Client shall defend and indemnify Simple Content, at its sole expense, against any third-party action or suit against Simple Content alleging that the Client’s Data infringes a third party’s rights or result in damage for a third party.

Client authorizes Simple Content to use the Client’s Data for the Subscription Period to provide the Services. Simple Content may also aggregate and anonymize the Client’s Data for purposes related to the development, improvement, and optimization of its Services, provided that such data can no longer be used to identify the Client, directly or indirectly.

6. Simple Content’s obligations

Simple Content shall ensure the proper operation of the Platform and provide the Services in accordance with industry standards. In particular, Simple Content shall :

  • make the Platform accessible to the Client, subject to planned maintenance windows and any unavailability due to force majeure events, third-party failures, or necessary security updates. Simple Content does not warrant uninterrupted or error-free operation of the Platform.
  • implement and maintain technical and organizational measures to ensure the security, confidentiality, and integrity of the Client’s Data and Sales Pages in accordance with good industry practices.
  • provide reasonable technical support to the Client during business hours, in compliance with the chosen Plan, and via the support channels made available by Simple Content. Any specific support request may be subject to a separate quote.

7. Term and termination

Term. The term of the licence provided therein and the Services are as set forth in the Plan. The General Terms of Service enters into force and ends with the Plan chosen by Client.

Termination. The Client may cancel their subscription at any time directly from the platform. Upon cancellation, access to the platform’s features will be suspended at the end of the current billing period.

If Client is the defaulting Party, Simple Content may temporarily suspend the Service. In the event of termination by Simple Content, Simple Content will not be responsible for any liability or damage suffered by Client because of such suspension or termination in accordance with this section.

Effects of termination. Client agrees that, upon termination, Client will cease using the Platform and any Sales Page and either destroy all copies of the Sales pages or return all materials to Simple Content. However, the Client will retain read-only access to their existing data for a reasonable period.

8. Intellectual property

The General Terms of Service is a license agreement and not a sale. The Platform, as well as software and programs, trademarks, designs and models, images, texts, photos, logos, graphic charters, databases, sounds, videos, domain names, designs, and any other content made available to the Client by Simple Content, without this list being exhaustive, are the exclusive property of Simple Content and are protected by copyright law, trademark law, and any other applicable intellectual or industrial property rights. All rights that are not expressly granted to the Client remain reserved to Simple Content and its licensors. Client agrees to keep confidential all Simple Content confidential information disclosed hereunder, not disclose such confidential information to third parties, and only to use such information for the purposes for which Simple Content disclosed it.

Simple Content will defend and indemnify the Client at its sole expense, against any third-party action or suit against the Client alleging that the Sales Page infringes such third party’s intellectual property rights (a “Claim”) provided that the Client:

  • No fault or liability shall be ascribed to or be borne by the Client in relation to the initiation or substantiation of such Claim;
  • promptly notifies Simple Content in writing upon being served a notice by the third party asserting the infringement;
  • gives Simple Content sole control of the defense and settlement of the Claim (for the avoidance of doubt, a settlement may not be directly adverse to the Client’s legitimate interests); and
  • reasonably cooperates with Simple Content requests for assistance with the defense and settlement of the Claim. Simple Content will not be bound by any settlement or compromise that the Client enters into without Simple Content’s prior written consent.

Simple Content obligations detailed above shall not apply to an infringement Claim resulting directly from modifications or combinations of the Platform or the Sales Page by the Client or third parties acting on its behalf, that were not expressly authorized, or from parts of the Sales Page directly resulting from the Client’s Data.

The foregoing terms state Simple Content sole and exclusive liability and the Client’s sole and exclusive remedy for any claims of intellectual property infringement or misappropriation.

The Client’s Data and the Sales Page are the exclusive property of the Client.

9. Personal data

Simple Content processes Client’s personal data as a data controller for the purposes of managing their contractual relationship as described in Simple Content’s privacy policy. The conditions under which personal data may be collected and processed for the purposes of providing the Platform and the Services are governed by the Data Processing Agreement attached.

10. Limited warranties

Simple Content warrants that the Service and the Platform will be delivered in compliance with the chosen Plan and the General Terms of Service. If at any time, Client discovers one or more material or significant defects or errors in the Services or the Platform, Simple Content shall, as the Client’s sole and exclusive remedy, use reasonable efforts to correct such defect, error or non-conformity, provided that adequate notice and description of the defect or error is provided to Simple Content.

The limited warranties provided by Simple Content in this clause do not cover: (a) parts of the Service that have been subjected to misuse, tampering, experimentation, alteration, or negligence by Client or any third party on behalf of Client; (b) issues arising from Client’s network connections or caused by the Internet; (c) damages that occurs due to act of God, failures due to power surge; (d) any other materials or services provided by anyone other Simple Content where applicable; and (e) repairs to the Service by anyone other than Simple Content.

The Platform will be provided in accordance with the general industry standards applicable to this technology and to the online help documents of the Platform under normal circumstances.

The Platform includes third party components including open-source software. Such components are governed solely by their own licensing terms and are provided “AS IS”. Simple Content provides no warranty specifically related to any third-party software component.

Except as expressly provided herein and to the maximum extent allowed by applicable law, the Services and the Platform are provided “as is” and Simple Content makes no other warranties, either express or implied, regarding their accuracy, reliability, merchantability or satisfactory quality, non-infringement or their fitness for any particular purpose.

11. Liability

To the maximum extent permitted by applicable law, in no event will Simple Content be liable for any indirect damages arising out of or in any way relating to the General Terms of Service, the Services or the Platform including, without limitation, damages for loss of goodwill, work stoppage, lost profits, loss of data, computer failure or any and all other commercial damages or losses regardless of the legal or equitable theory (General Terms of Service, tort or otherwise) upon which the claim is based. For all events and circumstances, Simple Content’s maximum aggregate and cumulative liability arising out of or relating to the General Terms of Service shall not exceed the amounts paid by the Client pursuant to the General Terms of Service during the twelve (12) months preceding the event giving rise to liability. Simple Content shall not be liable to the Client to the extent any liability would not have occurred but for Client’s breach of the General Terms of Service.

12. Miscellaneous

Modification. Simple Content reserves the right to unilaterally modify these General terms of service. In the event of any modification, Simple Content shall inform the Client.

Severability. In the event any provision of this General Terms of Service is found invalid or unenforceable due to any law, rule or definitive legal ruling, such provision will be considered void. The terms of the General Terms of Service that are not directly affected by a cause of nullification shall remain valid and in full force, as if the void provision were no longer part of the General Terms of Service.

Transfer. Client is not allowed to assign its rights and obligations under the General Terms of Service to a third-party, without prior written authorization from Simple Content. However, either Party may assign its rights and obligations under the General Terms of Service to a third-party in case of merger, acquisition, or other such operations resulting in a change in control of the company under French law, provided that the transferring Party shall send the other Party a written notice of such assignment.

Applicable law and jurisdiction. The General Terms of Service are governed by Danish law. Any dispute or disagreement between the Parties that may not be settled amicably, shall be brought to the exclusive jurisdiction of the Commercial Courts of Denmark, who shall have exclusive jurisdiction, notwithstanding plurality of defendants or the introduction of third parties, even for summary or conservatory proceedings, by appeal or by petition.

Appendix 1 – Simple Content Data Processing Agreement (DPA)

Version: 1.0

Effective Date: September 2025

Between:
Simple Content ApS, CVR: [Insert CVR], registered in Denmark, (“Processor”), and the Client or User (the content creator using Simple Content’s platform), (“Controller”).

1. Purpose and Scope

1.1. This Data Processing Agreement (“DPA”) governs the processing of personal data by Simple Content ApS (“Processor”) on behalf of the User (“Controller”) in connection with the User’s use of the Simple Content platform.

1.2. This DPA is an integral part of the General Terms of Service accepted by the User.

1.3. The Processor shall only process personal data on behalf of and in accordance with the instructions of the Controller, for the purpose of enabling digital product sales and other actions through the Simple Content platform.

2. Roles and Definitions

2.1. The Controller determines the purposes and means of processing personal data.

2.2. The Processor processes personal data on behalf of the Controller.

2.3. Terms such as personal data, data subject, processing, controller, and processor shall have the meaning given in the EU General Data Protection Regulation (GDPR) (EU Regulation 2016/679).

3. Categories of Data and Data Subjects

3.1. Categories of Data Subjects:

  • Buyers of the Controller’s digital products
  • Email subscribers / leads
  • Users interacting with sales pages or forms

3.2. Categories of Personal Data Processed:

  • Names, email addresses, purchase details
  • Analytics data (e.g. location, time spent, clicks)
  • Payment-related identifiers (Stripe, not card details)
  • CRM and marketing interactions

3.3. Special categories of data (sensitive personal data) are not intended to be processed by the platform.

4. Processor Obligations

The Processor agrees to:

4.1. Process personal data only on documented instructions from the Controller (as per platform configuration).

4.2. Implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

4.3. Ensure that persons authorized to process personal data have committed to confidentiality.

4.4. Assist the Controller in responding to data subject requests (access, correction, deletion, etc.).

4.5. Notify the Controller without undue delay in case of a personal data breach.

4.6. Make available all information necessary to demonstrate compliance and allow audits by the Controller (upon reasonable request).

5. Sub-Processors

5.1. The Controller authorizes the use of sub-processors listed below.

5.2. The Processor ensures that sub-processors are contractually bound to comply with obligations equivalent to this DPA.

5.3. The Controller will be notified of any intended changes to sub-processors and may object on reasonable grounds.

Current sub-processors may include:

  • Stripe, Inc. – payment processing
  • AWS / Amazon Web Services – hosting and infrastructure
  • Mailchimp – email delivery
  • OpenRouter – AI text generation

(A full list with jurisdiction will be made available on request or in the Privacy Policy.)

6. International Transfers

6.1. Where personal data is transferred outside the EU/EEA, the Processor shall ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses or adequacy decisions as per GDPR Art. 45-46).

6.2. The Controller agrees that some sub-processors may operate from countries outside the EEA.

7. Duration, Termination, and Deletion

7.1. This DPA remains valid as long as the Controller uses the Simple Content platform.

7.2. Upon termination, the Processor will, at the choice of the Controller, delete or return all personal data, unless otherwise required by law.

7.3. The Controller is responsible for exporting their data before terminating the service.

8. Governing Law and Jurisdiction

8.1. This DPA is governed by the laws of Denmark, and any disputes shall be resolved under the jurisdiction of Danish courts.

8.2. This DPA is entered into in accordance with Article 28 of the GDPR and supplements the General Terms of Service.